Become the only award prefecture-level city case in China
2021 "ten excellent external transmission case" the results, announced that the municipal party committee propaganda department, the municipal government information office entry spread the local food theme speak well "have a taste of" China's story, guangxi liuzhou to powder as the carrier of luosifen international communication ability of the exploration and revelation in numerous to submit the case to stand out, It is the only prefecture-level city in China and the first time for a city in Guangxi to win this award.
The selection of "Top 10 Outstanding Cases of International Communication", sponsored by China Foreign Languages Publishing Group (CFLG), has been held for seven times so far. The selection aims to fulfill General Secretary Xi Jinping's requirements on strengthening and improving international communication, present a true, three-dimensional and comprehensive picture of China, innovate ways of international communication, and tell China's stories well. In September last year, the organizer collected typical cases that have achieved good results in the field of external communication from October 2020 to provincial propaganda departments of municipal Party committees (government information offices). The review committee selected the "Top Ten Outstanding Cases of External Communication" in 2021 after preliminary, reexamination and final review. Among the award-winning cases, 7 are excellent cases at provincial level, 2 are excellent cases at sub-provincial level and 1 is excellent case at prefecture-level.
In recent years, the publicity department of the city actively excavates and cultivates local characteristics and advantages, and takes liuzhou luosifen, which is popular all over the world, as a carrier to show the image of the city and China, and strives to improve the international communication ability. By liuzhou luosifen subject themselves, good with People's Daily, Xinhua News Agency, the central radio and television reception desk, the China Daily, China news service by the mainstream media platform, such as guide for national public radio, CNN, Hong Kong grand duke wen hui media group, such as foreign media attention, through overseas audience's perception of liuzhouluoshifen, It has improved our understanding of China and made China's international image more realistic, three-dimensional and comprehensive.
On April 26 last year, Xi Jinping, general Secretary of the Communist Party of China (CPC), said during his inspection of liuzhou luosifen production zone, "It is amazing! It is not easy for Xiao Mi fan to develop such a large-scale industry. It is worth studying and summarizing." The Municipal Party Committee and the Municipal government conscientiously implement the important instructions of the General Secretary and promote the high-quality development of liuzhou luosifen industry. Last year, the sales revenue of bagged Liuzhou luosifen increased by 38.23% year on year, and became the first product with an annual delivery volume of over 100 million in Guangxi. Requirements, in accordance with the instruction of the "study summary" municipal party committee propaganda department, the municipal government information office study earnestly summarizes marketing campaign by liuzhou spiral lions powder in recent years to promote the image of the city the spread of the international experience and achievements, think liuzhou spiral lions powder has multiple perspectives of important Chinese story better spread value, can be "small incision" continues to speak well "have a taste of" China story. At the same time, it is important to "adhere to the interaction between China and overseas", "continue to interact online and offline", "do a good job of guiding emerging media", and make good use of all kinds of communication platforms to enhance the communication power, influence, guidance, and credibility of China's stories and voices. This research summary was published in the September 2021 issue of national journal External Communication under the title "Strategy Analysis of Phenomenon-level International Communication Effects of Local Food Culture -- TAKING Liuzhou Luosifen as an Example". After further modification and improvement, it was recommended to the selection of "Top ten Excellent Cases of External Communication".
Since last year, the city has actively integrated the overseas publicity resource platform of well-known enterprises in Zaliu, and innovatively created the "publicity of famous enterprises". Municipal news media published international communication works "A Chinese River breaking The Circle" and "Liugong" Steel and Camel Parade "The Belt and Road", which were widely recommended by overseas media. The Chinese-English promotional video "We Liuzhou" was promoted on overseas publicity platforms of SAIC-GM-Wuling and Liugong Group, forming a wide international influence; Saic-gm-wuling Hongguang MINI EV continues to sell well, attracting continuous attention from bloomberg, BBC, Japanese TV and other foreign media. The great articles of great Power represented by Liugong, the national "god car" represented by Wuling Hongguang MINI EV, and the Internet celebrity food represented by Liuzhou Luosifen have become hot "national trends", spreading the trustworthy, lovely and respectable Image of China to the world.
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