2020-10-22
It's time for the annual "Double 11", where people place orders crazily. Different from previous years, this year's activity started from The 1st. After the initial deposit, the last payers are busy emptying their shopping carts. Among them, there are a lot of Internet users crazy order "Liuzhouluosifen". Is liufangluo noodle ready for "Double 11"?
Liufangluol flour hand in hand
Classic Liufangluo detonates "Double 11"
With the arrival of Singles' Day, major brands are gearing up to join in the annual shopping spree.liufangluo luosifen constantly creates sales records, and we bring consumers a new upgraded 430G luxury version of luosifen, which is bound to set off a rush to buy again on Double 11.
On November 1 alone,liufangluo luosifens increased 3-4 times compared with the same period last year. The record is expected to be broken again as the shopping spree kicks off today. Can achieve such eye-catching results behind, in addition to the strength of theliufangluo brand itself, thousands of "fairies" the boost can not be underestimated.
Liufang luosifen prepares for double 11
1. The upstream industry chain is already ready for "ammunition"
It is said that "before the troops and horses move, the grain and grass should come first". In order to prepare for "Double 11", all kinds of planting and processing enterprises providing production raw materials forliufangluo enterprises have already prepared enough "ammunition".
Liuzhouliufangluo food Co., LTD., electric business sales manager Chen Ningbiao said thatliufangluo has long been with upstream raw material suppliers to make a good call in advance, advance this material, supply as planned.
From the perspective of industrial chain, the upstream of liuzhou luosifen industry is bamboo shoot, bean, luosi and beaded bamboo, the middle is pre-packaged luosifen manufacturing, and the downstream is supermarket, convenience store, e-commerce platform and other sales channels.
With the production and processing of pre-packaged luosifen as the core,liufangluo luosifen has already established a mature development mode of the whole industry chain, and made preparations for the supply of raw materials before this year's "Double 11".
2. Place orders in the morning and make powder in the afternoon! In the production workshop, packaging workshop and delivery warehouse are all on duty, a busy. In the factory warehouse, packed luosifens pile after pile, dense. According to theliufangluo preparation plan, now many "Double 11" goods have been shipped to the warehouse of the express company, or all have been sent to the sales customers. Once the order arrives, you can deliver the goods directly by sticking the order in the express company, without coming to the factory to pull the goods. Like jingdong self-operated supermarket and Tmall supermarket, the goods have already been sent to each other and stored in the warehouse. Consumers can place orders in the morning and receive delicious liufang luosifens in the afternoon if they are quick.
3. The distribution channels are diverse, and the spot is sufficient to impact the "Double 11". 2020 can be said to be the year of the comprehensive outbreak of liuzhou pre-packaged luosifens. With the rise of short video and live broadcast, luosifen has caught up with a wave of fast traffic. With the continuous recommendation of video, food number and social experts, the popularity of luosifen has reached a new height through multi-channel sales. Especially during the epidemic period and under the influence of the prevailing "house economy", the sales volume of pre-packaged river luosifen soared, and even became a "bag of hard-to-find" goods, cultivating a large number of river luosifen fans.liufangluo luosifen holds the concept of nationalization of this local snack, and has realized various sales channels, involving entities, e-commerce, new retail, etc. In order to prepare for this year's "Double 11", as early as October, the sales team ofliufangluo began to stock up in advance, analyze market conditions, promote publicity, and launch various promotional activities.
It is estimated that this year's "Double 11", liuzhou luosifen sales will reach 100 million yuan
It is reported that Liuzhou city plans to build the bagged luosifen industry into a level of "double billion" by 2022, realizing the sales revenue of bagged luosifen of 10 billion yuan, and the sales revenue of supporting and derivative industries of 10 billion yuan. Luosifen is now a pillar industry of Liuzhou. The pre-packaged luosifen has grown from nothing, from small to large, from street corners to packaged instant food, and has rapidly become a popular online product, with its output value increasing from 3 billion yuan in 2017 to 7 billion yuan in 2019. According to data provided by the Liuzhou Bureau of Commerce, the total production value of pre-packaged luosifens in Liuzhou reached 4.98 billion yuan in the first half of 2020, and it is expected that the total production value of pre-packaged luosifens in Liuzhou will reach 9 billion yuan in 2020.
As an important battlefield to realize the sales of pre-packaged luosifens in the second half of the year, the success or failure of "Double 11" is crucial. It is understood that this year's "Double 11" Taobao and Tmall platforms are still the main battlefield for the promotion of pre-packaged Liuzhouluosifen. This concern continues to grow and will peak on "Double 11". It is estimated that the sales of pre-packaged luosifens for "Double 11" in 2020 will exceed 350 million yuan, an increase of about 80 million yuan compared with 270 million yuan in 2019. It is possible to continue to win the e-commerce platform convenient fast food category hot single products.
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