Under the epidemic situation, luosifen is hard to find. According to the 2019 Taobao Foodie Big Data Report, 28.4 million pieces of authentic luosifen were sold in a year, becoming a popular food in Z, beating famous snacks such as grilled cold noodles, hot and dry noodles and rolling noodles. In 2019, the sales of bagged luosifen in Liuzhou exceeded 6 billion.
In the past, online sales were 2 million packets per month, and recently the demand increased by more than 2 times. Offline luosifen brand could not produce so many packets, with daily production capacity of 120,000 to 150,000 packets. Now it has reached the peak of Z, and orders have been lined up until June. Especially affected by the epidemic, the raw materials supplied by luosifen have also been affected to a certain extent. If the source is affected, the production of luosifen will be affected naturally. Many people think that liuzhou luosifen industry is too homogeneous, without brand and cultural awareness, and just blindly pursue low price competition.
Homogeneity may say is the product taste and form, after all, on the market to occupy the most markets were mostly plain, low price competition also common occurance, of course, this also is not the patent of liuzhou luosifen industry, there is no lack of every industry has a low price competition, have a plenty of because the products are not competitive, partly because of the capital market intervention play monopoly in the early period of the war for a long time.
According to the official website of Liuzhou Luosifen Association, the luosifen industry in Liuzhou planned to achieve annual sales of more than 10 billion yuan by 2022. However, judging from the current sales, the annual sales of luosifen may enter the 10 billion mark in advance in 2020. Luosifen was originally a traditional snack in liuzhou, and its success is no accident.
The reason why river luosifen become popular is also due to the spread of e-commerce and network channels. luosifen have a strong topic and are easy to form a hot search: whether river luosifen are smelly or not, South Korean netizens apply for world Heritage list for river luosifen, neighbors report to the police when they cook luosifen, why luosifen are not delivered and so on. The luosifen itself has its own flow, and the two extreme flavors of "smelly and fragrant" are concentrated on it. Its unique taste brings a strong impact on the public's taste memory: on one hand, it makes people forget to try it, and on the other hand, it makes people addicted to it.
Sales of "stinky" food, such as stinky tofu, stinky sour bamboo shoots, luosifen and stinky mandarin fish, rose, according to the 2019 Taobao Foodie Big Data Report. In addition to contrast flavor, "fresh, cool, hot, sour, hot" characteristics also stimulate the appetite of foodies. It can be seen in the official flagship stores of several mainstream brands that a bowl of luosifen with high cost performance for less than 20 yuan has become the favorite food of "homebodies" : delicious, cheap and convenient.
During the epidemic, convenience food became the necessity of public demand, especially through the catalytic upgrading of Internet celebrities eating and broadcasting, so that river luosifen ushered in the explosive growth, but also made river luosifen from street snacks to become popular on major e-commerce platforms. Not only is it popular online, but also the luosifen franchise is in hot flow offline. Many lazy people who don't want to do their own work come to liufang Luosifen franchise store to have a bowl of spicy authentic luosifen after the epidemic is controlled.
Sure, Liuzhou
Luosifen spreads to the whole country and quickly becomes popular without the support of local government. Luosifen enterprises are encouraged to participate in large-scale exhibitions, organize relevant communication activities, publicize with the help of official media, issue corresponding policies, transfer funds and other supports.
Liuzhou Municipal government has also applied for "geographical indication protection" and "National Geographical Indication Certification Trademark" for luosifen, which means that only locally produced luosifen in Liuzhou can be called luosifen, meanwhile, it promotes the formation of industrial chain of Liuzhou luosifen, and accelerates the development of liuzhou luosifen industry through a series of activities.
It is said that man is the product of his environment, and so is luosifen!
For Liuzhou people, luosifen can be the top food in high-end palaces, or the first choice for night snacks in deep alleyways. Its sour, spicy and fresh soup head is very like the fortness and free and easy of Liuzhou people.
I hope that after the epidemic, we can truly realize the "freedom of luosifen".
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