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CCTV! Focus on the heroic and horizontal achievements of spiral river noodle, Liufangluo invites you to witness the birth of a hundred million project!
Time of publication:2022-08-01     Reading times:     typeface:【Large Middle Small

On the streets of Liuzhou, Guangxi, snail noodle shops can be seen everywhere. The bowl, a local snack that originated at night markets in the 1970s and 1980s, is now one of Liuzhou's most eye-catching new business cards.

From January to November of 2021, the sales revenue of bagged Liuzhou spiral noodle is 13.937 billion yuan, up 45.40% year on year, among which the export value is 43.08 million yuan, up 63% year on year.

Today, more than 5.5 million bags of liuzhou snail noodles are shipped from Liuzhou to other parts of the world every day.

On the afternoon of January 1, CCTV's "News Live" program reported that as of November 28, 2021, more than 100 million pieces of bagged liuzhou snail noodles had been sent out through express channels, becoming the first single product with an annual delivery volume of more than 100 million in Guangxi.

At the same time, CCTV News Studio walked into the river snail noodle industrial park, saw the industry development line from the pace of river snail noodle growth, and witnessed the "billion" small warmth behind the road of river snail noodle "top flow".

In 2020, snail noodles became a national snack. With the promotion of Internet celebrities, the sales of snail noodles experienced explosive growth, and they were listed in hot search for many times, triggering discussion among hundreds of thousands of people.

Spurt type demand growth, to the market is an opportunity is also a challenge. Snail noodles in the CCTV News Room

During the epidemic, orders for bagged snail noodles surged, and even though production was running at full capacity, demand still exceeded supply. On the one hand, quality control needs to be done well, and at the same time, we need to respond to the needs of consumers. Therefore, during the epidemic period, orders, even those with more than 10 pieces of goods, need to be signed before they can be shipped.

In this regard, Liufangluo introduced automatic equipment to improve the output of river snail noodle, strengthened cooperation with universities and other units, and constantly developed new varieties and production techniques, which not only guaranteed the original taste of river snail noodle with industrial technology, but also took a lead in promoting the standardized development of river snail noodle industry.











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